My Definition of Success and the Legacy I Plan to Leave Behind

It was a warm summer day in July of 2011. I was prepping to meet my then boss for possibly the final time in my capacity as a drug rep. I was ready to deliver the message. After 5 years at my corporate job, I was going to turn in the suit and tie for a swimsuit and towel. I …

Turnover and Working with the Millennial Generation

I have a dilemma. We have too much turnover in my company. We hire young, energetic people that are from the millennial generation, for the most part. We hire the very people that Senator Bernie Sanders speaks to about free public university. These good people are defined, loosely, as people who were born from the early 80’s to around 2000. …

Teaching Safer Swimmers before we Teach Fluid Swimmers

Between Memorial Day and Labor Day, over 200 kids between the ages of 1-14 drowned last year in the United States.  Of those, 143 of them were under the age of 5. California had the 3rd highest incidence of drowning and to be even more specific, Orange County had the highest rate in California. Drowning is the second leading cause …

Learn to Swim v. Learn to Survive

So what’s the difference between learning to swim and learning to survive? We hear it all the time, “my child knows how to swim.” We get her in the water (we will use a female child for this example) and sure enough, the child can swim, doggie paddle, etc. a few feet like a champ. Your child can definitely swim, but …

Connecting With Clients

This past week I was reminded on two separate occasions that connecting with my clients is not so much about selling as it is about connecting. The first conversation I had was with a client who was patiently watching her daughter transition from being a timid and fearful student to a confident student ready to transition to semi-private lessons. Her daughter was in …

Welcome to the Olympic Year

The holiday festivities have come and gone and we are now faced with having to follow through on new year’s resolutions that we wholeheartedly plan to incorporate into the root of our beings. Weight lose? Eat healthier? More exercise? Maybe to be a better, more understanding spouse? All of these resolutions sound great, but as is the case year after …

An End to a Great Year

I am so excited that the holiday season is here because it means that I am closer to spending quality time with family and friends. 2015 has been a special and busy year for my family as we opened the doors to Evolution Swim Academy Mission Viejo and we welcomed our baby boy Luca into this world. Luca now makes …

Let the Holiday Season Begin!

With the Halloween festivities now behind us and the holiday season officially in full swing, we now look forward to lots of food, spending time with family and great holiday deals. Halloween takes special meaning in my family because it is an opportunity for us to take our yearly family picture. This year, as we have done for the past …

My Kindergartner and my “aha” Moment

This year, my 5-year old daughter Valentina is attending kindergarten. Normal enough right? Not so much. Although having a 5-year old cry on her first day of school is nothing out of the ordinary and sure, her crying makes it super difficult for mom and I to let go, we understand that it is part of life and ultimately, we …

School is back in session…Now what?

Wow, that was fast! The summer break, or lack thereof, was the shortest in history and now, many of our swim students are back at school and the school year scheduler/calendar is in place again. With so much going on during the school year, it is easy to overlook an important activity that should be a staple on everyone’s weekly …