This past week I was reminded on two separate occasions that connecting with my clients is not so much about selling as it is about connecting. The first conversation I had was with a client who was patiently watching her daughter transition from being a timid and fearful student to a confident student ready to transition to semi-private [...]
The holiday festivities have come and gone and we are now faced with having to follow through on new year’s resolutions that we wholeheartedly plan to incorporate into the root of our beings. Weight lose? Eat healthier? More exercise? Maybe to be a better, more understanding spouse? All of these resolutions sound great, but as [...]
I am so excited that the holiday season is here because it means that I am closer to spending quality time with family and friends. 2015 has been a special and busy year for my family as we opened the doors to Evolution Swim Academy Mission Viejo and we welcomed our baby boy Luca into [...]
With the Halloween festivities now behind us and the holiday season officially in full swing, we now look forward to lots of food, spending time with family and great holiday deals. Halloween takes special meaning in my family because it is an opportunity for us to take our yearly family picture. This year, as we [...]
This year, my 5-year old daughter Valentina is attending kindergarten. Normal enough right? Not so much. Although having a 5-year old cry on her first day of school is nothing out of the ordinary and sure, her crying makes it super difficult for mom and I to let go, we understand that it is part [...]
Wow, that was fast! The summer break, or lack thereof, was the shortest in history and now, many of our swim students are back at school and the school year scheduler/calendar is in place again. It's now back to math homework help of which the majority of parents will be in charge of, as well [...]
We are officially 1 year away from the start of the Olympic Games in Rio and there is no better time than the present to introduce you to my newest Olympic partner, Rebecca Soni. Rebecca is an amazing addition to our team and will play the role of drowning prevention ambassador for Evolution Swim Academy. [...]
The summer has arrived and so has the warm, humid weather. Humid? I am not sure how this happened. We are in the desert, it’s suppose to be a dry heat right? Just a couple of days ago we even had thunder and lightning amidst 90 degree temperatures. Are we in Miami or Orange County? [...]
With the summer just weeks away, we are in the midst of experiencing the proverbial “calm before the storm.” This year is a just a bit different from previous years because we have added a couple of new locations and we are just days from officially rolling out two new levels that we recently incorporated [...]
Let’s talk drowning statistics for a minute. I know that this topic is uncomfortable but I am someone who knows the pain that is felt from a loved one drowning in a tragic and preventable accident. So I am ready to discuss it if you are. Last year was the second-worst year on record. Nine [...]