infant swim

Not Making a Bad Problem Worse

Over the past four and a half months the world has changed and may never go back to what it once was. Coronavirus is just the beginning of it as 2020 will go down as one of the most historic years of this country’s history. One thing that will stick with me for a long [...]

May is Drowning Prevention Awareness Month

We are all humans. We do make mistakes and yes, it can happen to you. No matter how careful we are, all it takes is a 30-second distraction to send us into panic mode because we cannot locate a child. Even worse is not being able to locate them when there is a body of [...]

A Story about Swim Parents: In Hindsight

I was blessed to have had a career in swimming which allowed me to travel the world and most important, to obtain an education that may have been out of reach had it not been for the financial support from Arizona State University in exchange for my skills in the pool. My swim career did [...]

Americans Love Swimming

Did you watch the Summer Olympic Games in Rio? You may not have watched as much as I did but I bet you caught at least a bit of the “show?” After watching the Games, one thing is for sure, Americans love swimming. I felt it more this year than in years past. Even Ryan [...]

Connecting With Clients

This past week I was reminded on two separate occasions that connecting with my clients is not so much about selling as it is about connecting. The first conversation I had was with a client who was patiently watching her daughter transition from being a timid and fearful student to a confident student ready to transition to semi-private [...]

School is back in session…Now what?

Wow, that was fast! The summer break, or lack thereof, was the shortest in history and now, many of our swim students are back at school and the school year scheduler/calendar is in place again. It's now back to math homework help of which the majority of parents will be in charge of, as well [...]

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