May is Drowning Prevention Awareness Month

We are all humans. We do make mistakes and yes, it can happen to you. No matter how careful we are, all it takes is a 30-second distraction to send us into panic mode because we cannot locate a child. Even worse is not being able to locate them when there is a body of water in the vicinity. Did …

Being a Product of the System

For the past decade, I have been hard at work creating a system that will provide many advantages to the swimmers and families that choose to be a part of it. A system that can provide quality and appropriate programming for infants and beyond. Evolution Swim Academy has been successful in producing safer swimmers and very talented Division 1 scholarship …

My Definition of Success and the Legacy I Plan to Leave Behind

It was a warm summer day in July of 2011. I was prepping to meet my then boss for possibly the final time in my capacity as a drug rep. I was ready to deliver the message. After 5 years at my corporate job, I was going to turn in the suit and tie for a swimsuit and towel. I …

Turnover and Working with the Millennial Generation

I have a dilemma. We have too much turnover in my company. We hire young, energetic people that are from the millennial generation, for the most part. We hire the very people that Senator Bernie Sanders speaks to about free public university. These good people are defined, loosely, as people who were born from the early 80’s to around 2000. …

Teaching Safer Swimmers before we Teach Fluid Swimmers

Between Memorial Day and Labor Day, over 200 kids between the ages of 1-14 drowned last year in the United States.  Of those, 143 of them were under the age of 5. California had the 3rd highest incidence of drowning and to be even more specific, Orange County had the highest rate in California. Drowning is the second leading cause …

Let the Holiday Season Begin!

With the Halloween festivities now behind us and the holiday season officially in full swing, we now look forward to lots of food, spending time with family and great holiday deals. Halloween takes special meaning in my family because it is an opportunity for us to take our yearly family picture. This year, as we have done for the past …

My Kindergartner and my “aha” Moment

This year, my 5-year old daughter Valentina is attending kindergarten. Normal enough right? Not so much. Although having a 5-year old cry on her first day of school is nothing out of the ordinary and sure, her crying makes it super difficult for mom and I to let go, we understand that it is part of life and ultimately, we …

School is back in session…Now what?

Wow, that was fast! The summer break, or lack thereof, was the shortest in history and now, many of our swim students are back at school and the school year scheduler/calendar is in place again. With so much going on during the school year, it is easy to overlook an important activity that should be a staple on everyone’s weekly …

New Levels and Locations

With the summer just weeks away, we are in the midst of experiencing the proverbial “calm before the storm.” This year is a just a bit different from previous years because we have added a couple of new locations and we are just days from officially rolling out two new levels that we recently incorporated into our curriculum. We are …