May is Drowning Prevention Awareness Month

We are all humans. We do make mistakes and yes, it can happen to you. No matter how careful we are, all it takes is a 30-second distraction to send us into panic mode because we cannot locate a child. Even worse is not being able to locate them when there is a body of water in the vicinity. Did …

Being a Product of the System

For the past decade, I have been hard at work creating a system that will provide many advantages to the swimmers and families that choose to be a part of it. A system that can provide quality and appropriate programming for infants and beyond. Evolution Swim Academy has been successful in producing safer swimmers and very talented Division 1 scholarship …

A Story about Swim Parents: In Hindsight

I was blessed to have had a career in swimming which allowed me to travel the world and most important, to obtain an education that may have been out of reach had it not been for the financial support from Arizona State University in exchange for my skills in the pool. My swim career did not get off to a …

My Definition of Success and the Legacy I Plan to Leave Behind

It was a warm summer day in July of 2011. I was prepping to meet my then boss for possibly the final time in my capacity as a drug rep. I was ready to deliver the message. After 5 years at my corporate job, I was going to turn in the suit and tie for a swimsuit and towel. I …

Learn to Swim v. Learn to Survive

So what’s the difference between learning to swim and learning to survive? We hear it all the time, “my child knows how to swim.” We get her in the water (we will use a female child for this example) and sure enough, the child can swim, doggie paddle, etc. a few feet like a champ. Your child can definitely swim, but …

Connecting With Clients

This past week I was reminded on two separate occasions that connecting with my clients is not so much about selling as it is about connecting. The first conversation I had was with a client who was patiently watching her daughter transition from being a timid and fearful student to a confident student ready to transition to semi-private lessons. Her daughter was in …

My Kindergartner and my “aha” Moment

This year, my 5-year old daughter Valentina is attending kindergarten. Normal enough right? Not so much. Although having a 5-year old cry on her first day of school is nothing out of the ordinary and sure, her crying makes it super difficult for mom and I to let go, we understand that it is part of life and ultimately, we …

New Levels and Locations

With the summer just weeks away, we are in the midst of experiencing the proverbial “calm before the storm.” This year is a just a bit different from previous years because we have added a couple of new locations and we are just days from officially rolling out two new levels that we recently incorporated into our curriculum. We are …