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Not Making a Bad Problem Worse

Over the past four and a half months the world has changed and may never go back to what it once was. Coronavirus is just the beginning of it as 2020 will go down as one of the most historic years of this country’s history. One thing that will stick with me for a long [...]

Chlorine: Good or bad for our swimmers?     

When clients come to our facility and ask if we have a salt water pool, we are not quite sure what to answer. It’s not an easy question to respond to. We get what our clients are asking but the answer is a bit more complicated than you would imagine. Let me start by detailing [...]

Find Your Freedom At Evolution Swim Academy

You may have noticed over the past few weeks that we have been using the catch phrase “Find Your Freedom.” If you look at our social media channels or on our website homepage, “Find Your Freedom” is prominently displayed as a graphic of one of our students taking flight. The same graphic can be seen [...]

A Story about Swim Parents: In Hindsight

I was blessed to have had a career in swimming which allowed me to travel the world and most important, to obtain an education that may have been out of reach had it not been for the financial support from Arizona State University in exchange for my skills in the pool. My swim career did [...]

Americans Love Swimming

Did you watch the Summer Olympic Games in Rio? You may not have watched as much as I did but I bet you caught at least a bit of the “show?” After watching the Games, one thing is for sure, Americans love swimming. I felt it more this year than in years past. Even Ryan [...]

Turnover and Working with the Millennial Generation

I have a dilemma. We have too much turnover in my company. We hire young, energetic people that are from the millennial generation, for the most part. We hire the very people that Senator Bernie Sanders speaks to about free public university. These good people are defined, loosely, as people who were born from the [...]

Teaching Safer Swimmers before we Teach Fluid Swimmers

Between Memorial Day and Labor Day, over 200 kids between the ages of 1-14 drowned last year in the United States.  Of those, 143 of them were under the age of 5. California had the 3rd highest incidence of drowning and to be even more specific, Orange County had the highest rate in California. Drowning [...]

Learn to Swim v. Learn to Survive

So what’s the difference between learning to swim and learning to survive? We hear it all the time, “my child knows how to swim." We get her in the water (we will use a female child for this example) and sure enough, the child can swim, doggie paddle, etc. a few feet like a champ. Your [...]

Connecting With Clients

This past week I was reminded on two separate occasions that connecting with my clients is not so much about selling as it is about connecting. The first conversation I had was with a client who was patiently watching her daughter transition from being a timid and fearful student to a confident student ready to transition to semi-private [...]

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