Being a Product of the System

For the past decade, I have been hard at work creating a system that will provide many advantages to the swimmers and families that choose to be a part of it. A system that can provide quality and appropriate programming for infants and beyond. Evolution Swim Academy has been successful in producing safer swimmers and very talented Division 1 scholarship …

Chlorine: Good or bad for our swimmers?     

When clients come to our facility and ask if we have a salt water pool, we are not quite sure what to answer. It’s not an easy question to respond to. We get what our clients are asking but the answer is a bit more complicated than you would imagine. Let me start by detailing what a “salt water” pool …

A Story about Swim Parents: In Hindsight

I was blessed to have had a career in swimming which allowed me to travel the world and most important, to obtain an education that may have been out of reach had it not been for the financial support from Arizona State University in exchange for my skills in the pool. My swim career did not get off to a …

Breast Cancer Awareness & Pink Goggles

October is Breast Cancer Awareness month and you would be hard-pressed to find someone who has not been affected by this deadly, unfair, nasty, disease that affects many of us at the hearts of our families. Just this morning, I ran into one of our reps at the local grocery store and in jest I said to him “I haven’t …

Americans Love Swimming

Did you watch the Summer Olympic Games in Rio? You may not have watched as much as I did but I bet you caught at least a bit of the “show?” After watching the Games, one thing is for sure, Americans love swimming. I felt it more this year than in years past. Even Ryan Lochte, who has become a …

Teaching Safer Swimmers before we Teach Fluid Swimmers

Between Memorial Day and Labor Day, over 200 kids between the ages of 1-14 drowned last year in the United States.  Of those, 143 of them were under the age of 5. California had the 3rd highest incidence of drowning and to be even more specific, Orange County had the highest rate in California. Drowning is the second leading cause …

Connecting With Clients

This past week I was reminded on two separate occasions that connecting with my clients is not so much about selling as it is about connecting. The first conversation I had was with a client who was patiently watching her daughter transition from being a timid and fearful student to a confident student ready to transition to semi-private lessons. Her daughter was in …

School is back in session…Now what?

Wow, that was fast! The summer break, or lack thereof, was the shortest in history and now, many of our swim students are back at school and the school year scheduler/calendar is in place again. With so much going on during the school year, it is easy to overlook an important activity that should be a staple on everyone’s weekly …